One seller listed an empty 30ml bottle of Jo Malone’s popular Pomegranate Noir eau de cologne – describing it as the perfect ‘prop’ or ‘flatlay’ (a bird’s eye view style photo popular with bloggers).
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Then, one of brand’s three award-winning perfumers formulates two colognes for you — one for work and one for play. You can choose to buy both for $100 or one for $60.
To be transparent, I wanted this thing when it came out and promised this review in exchange for the free board.
What’s on offer: A pretty broad range of perfumes from mainstream and more niche brands. You’ll find Byredo alongside Burberry, and Lancome as well as L’Artisan Parfumeur.
Welcome to Axios World. It’s our 43rd edition, and the last before I hand the keys to my brilliant colleague Shane Savitsky for two weeks and jet off on vacation.
It is now focused on its luxury lines, which includes the millennial-friendly Gucci Bloom and Tiffany & Co. These helped drive a 6 per cent increase in like-for-like sales in its high-end division in the latest fiscal year.
Now that Marie Antoinette’s baroque pearl pendant is already off the market, I am diverting my desire to this diamond toi et moi ring. It hails from the estate of the husband of Adele Bloch–Bauer, aka Gustav Klimt’s “Woman in Gold” herself. Over a hundred years later, it appears on the market for the first time in Sotheby’s London Fine Jewels sale, featuring a circular-cut tinted brown and clear diamond weighing 2.19 and 1.85 carats, respectively. It’s a piece of history, a fragment of the opulence of Vienna in the early 20th century, but it’s in a timelessly modern design that I can easily picture becoming one of my staples. Already jealous of who won the bid by now. — MT
With bloggers flaunting their impressive beauty hauls on Instagram (pictured), it’s thought that young women are feeling under pressure to keep up appearances by snapping up second-hand bottles and containers on sites like eBay instead of buying them brand new
“People don’t want to smell the same as everyone else anymore,” says Tara Derakshan, co-founder of subscription service Sniph, which sends subscribers a new perfume from a niche brand to try each month, either 4ml for £9 or 8ml for £14 (which is then discounted if you choose to buy a bottle). “Bespoke is becoming a trend and you want to build your own identity with your own unique smell.”
Translating the scents into candles and soaps, however, requires a reworking of the formulas and some thinking outside the box. In some cases where notes or raw materials cannot be substituted – and thus a faithful transposition of fragrance notes to candle wax or soap paste not possible – a completely new perfumed product is born.
“I should have died like all my colleagues,” he says, “but my wife made this product.” He’s convinced that it saved his life.
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