The clear glass bottles with their magnetic caps and monochrome labels have become a staple in most style aficionados’ homes and handbags. Although minimalistic in design, there is nothing simple about the juice inside the bottle. The connection to travel and the sense of nostalgia evoked by the 22 plus scents on offer, convincing customers that a perfume is the next best thing to a plane ticket, is key to the brand’s success.
The Jackson Square storefront, which was designed by Jeremiah Brent, feels like a French apothecary. It’s bright with ample natural light, a neutral and calming color palette, reclaimed wood, giant crystals, stone urns, and a massive marble sink. Peterson wants the shopping experience to be as hands-on as possible—the sink is where guests can try out the cleansers and other products to see how they feel on their face and skin. The chic, sustainable bottles are displayed at the front of the store and at the back is an aromatherapy lab.
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No one loves the idea of doing chores but going the extra mile in cleaning your house adds up. Not only do you burn more calories but depending on the chore, it can also increase your muscle which will burn calories long after you stop moving, Backe says. “No more excuses—now you know that you getting a clean house and a workout at the same time,” he says.
Missguided don’t just do perfume in mini gift sets, either. Check out their body mist range too. We were kindly sent a bottle of the Vibe Enhancer body mist and haven’t stopped using it!
“It’s a different way of making perfume–it’s not something that’s easy to mass-produce. And I think that there’s something really beautiful about that,” says Nelson. “I think that it really speaks to where a lot of people are with regard to wellness, and with regard to how they’re eating and shopping.”
Earlier this month, L’Oreal said the first investment by its new corporate venture capital fund is in Sillages Paris, a year-old company that lets customers select the ingredients for their blends online and choose the intensity. Algorithms suggest harmonious combinations recommended by perfumiers.
What’s on offer: Big names such as Calvin Klein and Gucci, but also more exclusive (and expensive) perfume houses such as Maison Margiela and Tom Ford.
Every guy wants to smell great, but finding a cologne that’s just right for you can be a gruesome task. It involves going to a department store and being bombarded by sales associates with sample strips and an arsenal of fragrances. When you finally come across a cologne that you like, there’s a great chance you’ll continue smelling and sampling in hopes of finding something you like even better. If you’re not an expert in aromatics (and most people aren’t), you’ll quickly get sucked into wasting a lot of time.
Stella McCartney girls toucan-print sweater with fleece fringe. $102. Available at Stella McCartney boutiques in West Hollywood and South Coast Plaza in Costa Mesa, stellamccartney.com.
Treat yourself to a perfume wardrobe | Aluminum Perfume Bottle Related Video:
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